Tag: advert

The bigger picture behind the dancer on the ‘Dare to be Fearless’ advert

By Panhchaka KH  Most of you may have seen the dancer who appeared on DMU’s TV advert in 2016-17: ‘Dare to be fearless’. His name is Wes Bingwa, a third-year dance student performing his dance routine on the Campus Centre roof at dawn in the advert.  Of course, this was...

/ 13th March 2018

Sweating like a pig, feeling like a fox

Sport England recently released an advertising campaign to encourage women of all ages, shapes, sizes and abilities to do more sport and exercise. Named ‘This Girl Can,’ the campaign produced a feisty, memorable television advert showing ‘real’ women participating in...

/ 15th March 2015