So far, from the Getting Into Media Sessions through GoThinkBig, we’ve had editorial and how to get into radio or your dream magazine. Next up is digital editorial, an up and coming strand within the media industry that promises to be the future of how we do a lot of things!
Kieren Puffett is the Editor of Parkers, an automotive digital magazine. He begins his talk describing how “online is the supernova part of media” as it is constantly changing, evolving and getting bigger and better. Similar to the traditional sense, digital editorial allows people to get information, feedback and news instantly.
But what is Digital editorial?
Digital editorial is made up of targeted content that engages consumers across a range of platforms which drives revenue. It is constantly active across platforms such as YouTube, Twitter and Facebook, which power the readership and stats of websites and online magazines like Parkers.
What is Digital editorial made up of?
- Accountability: “This gives you real-time feedback,” Puffett says. This goes for readers, it’s good to be able to check at any time – rather than three months down the line as it is with traditional editorial – how much money you’ve made or how many readers’ you have gotten through something digital. It allows companies immersed in digital editorial to see what is ‘trending’ and what people are talking about and engaging with.
- SEO (Search Engine Optimisation): or as Kieren describes, “a way into tricking Google that you’re the best thing since sliced bread.” This allows people to find your page when you enter certain keywords or phrases into the ‘tags’ section of any blog or online publication that might trigger a specific search.
- Apps: any company who creates a brand for their product automatically enhances themselves further as a brand when they have a different range of platforms that their product is spread over.
What do you do within digital editorial?
Like most media-related companies and platforms, there are a lot of things that can be done to really optimise your company. With digital editorial, the following things are done on a regular basis:
- Sourcing content
- Working Social Media
- Video Editing
- Image Editing
- Being commercial
These are really handy things to have knowledge of should you be interested in pursuing a career within digital editorial.
Finally, Puffett ends with three things that can easily get you involved with digital editorial and the media industry as a whole:
Stand out – through CVs, covering letters and your online presence
Experience – in the industry and being surrounded in that environment
Networking – the most important factor, which helps you to get experience and tips from others as well as hearing about jobs that you could be perfect for.