Jay Z’s new project’s contract, Tidal, was signed by some of the biggest names in the current music industry.
On March 30th Arcade Fire, Beyoncé, Calvin Harris, Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, Jay Z, J Cole, Kanye West, Madonna, Nicki Minaj, Rihanna and Usher were the first lot of names to be chosen to be part of the music streaming service and the first to sign the contract.
Despite the extreme exclusivity within the service and the constant relation to Spotify, investor, Jay Z states: “It’s not about being pretentious; again, this is a thing for all artists. You pay $9.99 for Spotify, so why not $9.99 for TIDAL.”
The service is said to be “the first artist-owned global music and entertainment platform” and has been made to restore the public’s value of music by making them pay for it.
Jay Z said in an interview with Billboard magazine: “People are not respecting the music, and [are] devaluing it and devaluing what it really means. People really feel like music is free, but will pay $6 for water,”
However it’s looking unlikely that Tidal will be able to compete with Spotify, who have 60 million users, 15 million of which have a paid monthly subscription.
If anything, Tidal seems more beneficial for the artists rather than the listeners- with Tidal supposedly paying artists more to stream their music; however the quality of the music is the key advantage for listeners
For the whole Jay Z/Tidal interview with Billboard, see link: http://www.billboard.com/articles/news/6516928/jay-z-tidal-jimmy-iovine-interview