Despite a bad start to 2013 which saw her record-breaking world tour cut short for emergency hip surgery Lady Gaga – a.k.a Mother Monster – is still making her highly anticipated return to the music world with third album ARTPOP.
Two years on from the release of her second album Born This Way, Gaga has been forced to release the lead single from the new LP, entitled ‘Applause’, an entire week earlier than its planned release date of August 19.
Suspected hackers released low-quality clips of the new track via the Internet over the weekend, a move that prompted its rush-release on US radio stations and the US Apple iTunes Store. Upon discovering the unexpected leak, she sent a selection of furious tweets to her ‘Little Monsters’, including “Lord, in HEAVEN WHY” and “YOU JUST COULDN’T WAIT THIS IS TOO MUCH FOR ONE SATURDAY.”
However she quickly reversed her fury, and instead opted for an impromptu and premature release of the track tweeting: “A POP MUSIC EMERGENCY IS UNDERWAY 911”.
Reminiscent of her earlier material, the energetic pop track hides a killer, synth-filled, dance chorus in which she states: “I live for the applause”. The accompanying music video is due for release this month.
Although they were all eagerly awaiting the new material, Gaga’s loyal fans refused to share the clips around the blogosphere and instead started their own anti-piracy campaign by reporting leak links to her label.
Hit play to listen to ‘Applause’, the first single from ARTPOP.
Fellow songstress Katy Perry, was also subject to week-early links of her new single ‘Roar’, prompting Gaga to ask the ‘I Kissed A Girl’ singer via Twitter: “Wanna grab some shovels and f*** up some hackers? @katyperry excited to hear your ROAR, sorry to hear about your truck!”
Prior to the leak, Lady Gaga was already back under the media microscope following the release of a promotional video for the Kickstarter campaign in support of the Marina Abramović Institute.
In the video, Gaga is seen to be practicing ‘The Abramović Method’, a style of performance art popularised by the 66-year-old performance artist Marina Abramović. The ‘Method’ is “designed to increase awareness of their physical and mental experience in the moment.” The clip not only shows Gaga completely naked, but also: stood in a lake with a ‘thorn’ blindfold; sitting back to back with her new artist pal Abramović; and laid on the floor of an empty room holding a single vocal note amongst other odd acts. It has also been reported that Abramović was heavily involved with the creation of ARTPOP.
Please note: This video is strictly NSFW and not for those who are offended by nudity.
The ‘Abramović Method’ video is not the only unusual promo clip that Gaga has featured in recently. On Monday, a new clip emerged on Gaga’s YouTube channel as ‘Applause’ entered the charts at just number two, behind Perry’s ‘Roar’. The reverse psychology themed video sees the 27-year-old beneath a flashing light with her eyes shielded by a glass pane, as messages such as “If you don’t like pop music, you should turn this off” and “Ever since Born This Way, she is a flop” flash up on the screen.
Gaga also stepped out into Hollywood this week with her face covered in the same rainbow-coloured, smudged make-up that features on the ‘Applause’ single cover, in another promotional tactic to bump the single up the charts and ahead of Katy.
Speaking of the Perry/Gaga media showdown, Gaga told Metro: “I was really bothered by the media pitting me and Katy Perry against each other because we both had singles out within a week of each other, but we don’t need to force feed this negativity.” However the music showdown is set to continue into the foreseeable future, as Perry has recently added herself as a last-minute headliner at the 2013 MTV Video Music Awards in New York on August 25 – where Gaga is also booked to perform her new single live for the first time.
Let’s just hope that the girls don’t end up putting their paws up to one another. ARTPOP is due for release on November 11.
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