Justin Bieber has been physically and virtually exposed as the new face of Calvin Klein jeans and underwear. After months of speculation following his suggestive Instagram upload, which saw Justin rocking his Calvin’s with the caption ‘it’s always been a dream’, it is no surprise that he has been paired up with the infamous Lara Stone in creating this saucy campaign.
Baby faced Bieber has clearly been a controversial choice for the new face of Calvin Klein, he hasn’t exactly been the dignified role model, nevertheless his new rugged look, covered in tattoos with a new ‘buff bod’ has seemed to spark an abundance of attention. The campaign was photographed by Mert Alas and Marcus Piggott in New York, which features alongside a campaign video which is composed of Bieber playing the drums (unusual choice for a commercialised pop artist) whilst at the same time being fondled by the beautiful Lara Stone.
The photos have clearly been influenced by the 1992 campaign that featured Mark Wahlberg and Kate Moss, Bieber responded to this claim by saying, “They are over 20 years old and we’re still talking about them today — I was definitely inspired by them.”
Whatever your opinion is of Bieber, the beautiful Lara Stone really steals the show. I guess she needed a side-kick, and who better than a young money-making machine. Not to be too critical, Bieber got hot and Calvin Klein simply jumped on the band wagon.