The term ‘Luxury Fashion’ is very broad. It contains hundreds of fashion houses, brands and designers. What constitutes a luxury brand? There is a plethora of factors that make a brand ‘luxury’ but one misconception is that if anybody sells a t-shirt for £500 it makes it luxury. Wrong. Luxury fashion is one of a kind. They are passionately made. They are made with respectable materials, made by respected workers.

So, what luxury brands are there? I compiled a survey of the ones that I could think of, sent it out and got 49 replies. Although, I did forget to add Yves Saint Laurent (the true luxury fashion visionary) and Valentino (I hate myself too). I can say that the ones which got 100% were Chanel, Dolce & Gabbana and Gucci. Closely following behind is Louis Vuitton and Dior (with 97.96%). This surprised me a lot, I expected Michael Kors and Louis Vuitton to be at the top, as everywhere I look in Highcross, I can recognise an LV or MK bag/purse.

Now I know what the most well-known brands are, I can start to educate on the less well-known brands, which still definitely deserve to be recognised. I’ll also throw in my all-time favourite luxury brand. The 2 at the bottom of my list are Ferragamo & Bottega Veneta.

Salvatore Ferragamo is an Italian luxury fashion company, specialising in shoes, leather goods and ready-to-wear for both men and women. He founded the company with the intention to specialise in unique hand-made footwear – they actually invented the wedge shoe, when Italy was in a trade deficit with other countries. Their most iconic shoe is called ‘The Varina’ which is a calfskin pump which has a stacked heel and the inclusion of their signature Ferragamo ornament fastened on top of a grosgrain bow (retailed at £415.00). This should be a staple in any woman’s closet as it can be paired with literally anything. (image sourced from www.ferragamo.com) 

The second brand on my list is Bottega Veneta, another luxury Italian fashion brand specialising in leather goods. Although they do also have clothing collections (their s/s 2017 involving a lot of frozen yellow), they also sell fragrance. Bottega Veneta is steep in price (not as steep as Hérmes), and their most iconic bag is undoubtedly the ‘Roma bag’, which is made of leather weaved together and has a handle at the top, adorned with Bottega Veneta metal wear. These bags would go perfectly with the shoes I showed above (if you can afford some £3100 accessories). (Image sourced from www.bottegaveneta.com) 

Finally, my favourite brand of all time, Hérmes. Hérmes are the company behind the Birkin bag, which is one of the most luxurious bags of all time. The average retail price of a Birkin is around £12,000 – but has been sold for as much as £430,000 (it was made of crocodile skin and was embossed with diamonds). They’re a traditional brand and one of the only brands to sell equestrian gear (as that is how they started off as a company). Hérmes is one of a kind due to how they choose to sell their bags. Obviously, you can buy them from the resale market, but every fashionista aspires to be able to buy a bag from one of their boutiques. You cannot simply walk into an Hérmes boutique and expect to buy a bag. They have to offer you one – you get friendly with the staff and the brand, and if all goes well they will decide to offer you a Birkin (or Kelly) on their terms – only then can you start to climb the ranks and choose what material, colour and hardware you want. They are the most luxurious bag on the market and their reputation as a company is gleaming.  (image sourced from uk.hermes.com)  

 

Posted by Ethan Humphries

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