Clean beauty is defined as sustainable and ethical, as well as being free from irritant-causing ingredients and don’t contain parabens or microbeads. It is an alternative for those who have allergies to talc and silicones, which are products used in most skincare and makeup products. You might also just want to keep your vanity au naturel. 

Clean beauty also means toxin-free beauty, and this is important to note, as the words ‘organic’ and ‘natural’ do not necessarily mean a product is toxin-free. Some natural ingredients can be harmful such as, lead.

Here are just some natural beauty brands to invest in if you’re looking to go clean…

Burt’s Bees:

Burt’s Bees have a range of clean beauty products from skincare to makeup. This brand claims to contain no petrochemicals, phthalates, parabens or sodium lauryl sulphate (SLS) as well as, being cruelty-free. An all-time favourite from Burt’s Bees is their Beeswax Lip Balm, and it contains the antioxidant vitamin E, which helps to moisturise and reduce UV damage. Another product to try is their Goodness Glows foundation, which would be especially good for those with combination-dry skin.


Pai is a British skincare brand that caters to sensitive skin with many of their products being free from parabens, alcohol, phenoxyethanol, petrochemicals, detergents (SLS/SLES) and artificial fragrance. This brand helps to address many skin concerns while keeping it clean such as, blemish-prone skin and eczema. A product to definitely check out is the Rosehip BioRegenerate Oil or the Light Work Rosehip Cleansing Oil.

Rosehip BioRegenerate Oil

RMS Beauty:

This beauty brand by makeup artist, Rose-Marie Swift provides beauty products without the health risks. RMS Beauty gives clean and sustainable products that are free from chemicals, synthetic preservatives, synthetic vitamins, and genetically modified ingredients (GMO). A fan favourite is the Beauty Oil which can be used as a primer or a moisturiser as well as being lightweight. The “UN” Cover Up acts as a foundation and a concealer, it comes in 16 shades and helps to moisturise and heal the skin. The multitasking Lip2Cheek stain is also one to note, for those who are looking to simplify their makeup routine. This brand really provides all your makeup essentials for a cleaner, healthier vanity.